Monday, February 13, 2006

Journalese* 1

Is it just me, or is the following take (in bold) by the Times of India absolutely hilarious?

"European Hindus have joined their American counterparts to fight the whisky wars against an American manufacturer’s controversial attempt to advertise its tipple through images of Goddess Durga astride a tiger, cradling numerous bottles of whisky in her many hands. (TOI has deliberately refrained from publishing any picture so as not to hurt religious sentiments.)"

To appreciate the humour, you must be plugged into the current affairs in the world of caricature; Danish, European and Islamic.

Of course, the issue itself is sad, but after my stay in the states, and now in the UK, seems par for the course for corporations.
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*jour·nal·ese n. The style of writing often held to be characteristic of newspapers and magazines, distinguished by clichés, sensationalism, and triteness of thought.

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